New York Times“On Wednesday morning I stopped by the SoHo Apple store in New York City to purchase an iPad for a family member. As I had anticipated, a store clerk said they were out of stock and recommended that I check back the following morning. When I asked what time I should arrive, the clerk hesitated, looked around as if about to tell me a secret and said: “Well, do you see that group of people outside? They’re already here waiting for tomorrow’s shipment of iPads.””
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