Forbes: On the loyalty front, Walker wants Foursquare to be about much more than just a punchcard that gives an extra sandwich for buying 10 sandwiches. Walker wants Foursquare–and its merchants–to be able to know much more about users and what they like most at a business. “Facebook is the center of your online universe,” Walker says. “I’d love Foursquare to be the center of your offline loyalty universe.”
It looks like the kids at Punchd were on to something. Google vs. Foursquare vs. Groupon vs. [Who?].
The loyalty wars are on!
